Customer relationship management (CRM) is the key competitive strategy businesses need to stay focused on the needs of the customers. By using CRM software, businesses are trying to get closer to the customer so that they can create long-term relationships. It is said it takes up to five times more money to acquire a new customer than to get an existing customer to make a new purchase. Hence, customer retention is in particular important to every business because of their resources and competition. Moreover, a dissatisfied customer causes market damage because they are more likely to defect to competition and more likely to persuade others to defect.
Some potential benefits of CRM are as follows:
- Increased customer retention and loyalty
- Higher customer profitability
- Creation value for the customer
- Customization of products and services
Here are a few functionalities in CRM:
- Contact Management
- Calendar Integration with reminders
- Task Management
- Mobile Access
- Custom Reporting
- Quotes Management
You can use CRM software for small business as well as a large scale business and it will help you build a satisfied customer base and help you take your profits to the next level. We are CRM Software dealer, providing CRM Solution Dubai, CRM Solution UAE, along with other management software solutions. As a CRM solution provider company in Dubai, UAE, we provide additional support and services with annual maintenance checks for our customers.
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